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MEMO TO: KTLA CHANNEL 5 MANAGEMENT


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re: The Bloom is off the Rose ...

Congratulations to KTLA for acheiving a true NEW COKE moment by replacing Stephanie Edwards with Michaela Pereira for the play by play of the 117th Annual Rose Parade Coverage.

Take nothing away from Ms. Pereira. She did a fine job as anchor of Tech News Live on TechTV back in the day. But the New Year's Day Rose parade is all about tradition. And a great part of that was turning on Channel 5 and hearing the witty reparte between Bob and STEPHANIE. Replacing her in the booth (and EXILING her to the rain-soaked bleachers on Colorado Blvd.) is not only insulting to her talent as an anchor, but causes our traditions to be marred by the disappointment of not enjoying her play by play.

It's bad enough that Barbara Beck (replaced by Michaela Pereira, if I recall) got the axe, prompting me to DUMP the Morning News from my morning routine. Now we see that our New Year's Day Rose Parade experience will never be the same.

What's next, replacing Gayle Anderson during the pregame?!

Buy the DVD? Not bloody likely.


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